AEO Blog
Guides, strategies, and insights on Answer Engine Optimization and AI search visibility.
Featured
How ChatGPT Decides Which Brands to Mention in Answers
Understanding how large language models surface brand recommendations - and what you can do to improve your chances of being cited.
AEO vs SEO: What's the Difference and Do You Need Both?
SEO and AEO are related but different disciplines. Here's a clear breakdown of how they differ and why both matter for modern digital visibility.
What is AEO? A Complete Guide to Answer Engine Optimization
AEO is the practice of optimizing your content to appear in AI-generated answers. Learn what it is, why it matters, and how to get started.
All Articles
ChatGPT Has Its Own Search Index: What OpenAI’s “Labrador” Means for AI Visibility
ChatGPT reportedly operates its own search index called Labrador. Here’s what the discovery means for AI visibility, GEO, and how brands get discovered.
Schema Markup for AI Visibility: What to Add and Why
Structured data isn't just for Google anymore. Here's how schema markup helps AI engines understand your brand - and which schemas matter most.
Perplexity Citations: Why Getting Cited as a Source Matters
Perplexity's native citation system is one of the most transparent in AI search. Here's what it means for your brand to appear as a cited source.
How to Track Whether Your Brand Appears in AI Answers
A practical guide to monitoring your brand's visibility in ChatGPT, Gemini, and Perplexity - manually and with automated tools.